Tuesday, July 15, 2008
Baseball Advertising Blows
Baseball is my favorite sport, but as far as marketing goes, they are a distant third behind the NFL and the NBA. Why can't baseball have good commercials too? Maybe it's Fox (my employer), or maybe it's the MLB, but it's clear they need to hire a better ad agency (or maybe steal some away from the NBA/NFL).
The past few years, shit's been weak for the MLB. Dane Cook last year??!
C'mon. Can't you guys do better than the most overrated/annoying comedian on the planet. This year, they've got some no-name blogger as their spokesman for the playoffs. This is a terrible marketing ploy. I'm a blogger, and I love writing, but let's be for real. That's not going to make me or anyone else more interested in watching the playoffs. It's all about the big names (and I'm not talking about obnoxious Dane Cook).
The NBA has won it's way back into America's hearts with great ad campaigns. Last year they had prime timers hyping up the playoffs including Jeremy Piven (Entourage's Ari Gold), Will Smith and other "now" actors. This year they had the slogan "There's Only One" and "Where _____ Happens". Both were very successful. The Super Bowl is known as having unquestionably the best commercials of any sporting event. Football has been strong for years and is so far ahead of every other american sport that it can just stay consistent and keep it's crown.
So MLB, if you want to avoid becoming a joke, get some new Ad Guru's. PS: If I see another ad for FrankTV I'm going to kill someone (most likely Joe Buck).